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Driving Desired Futures : Turning Design Thinking into Real Innovation

Product code : 1511849779

by Michael Shamiyeh (Author)

$2.99
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    Driving Desired Futures : Turning Design Thinking into Real Innovation

    by Michael Shamiyeh (Author)

    Driving Desired Futures addresses the question how do individuals in social systems achieve credibility for new ideas? What are the criteria that render the comprehension of new ideas more likely within a group of people with diverse sets of beliefs? What triggers management’s attention to allocate resources to the development of new ideas? To address these questions, various authors discuss the structures and dynamics of developing new ideas.
     

    Product details

    • 424 pages
    • Publisher: Birkhäuser (January 20, 2014)
    • Language: English
    • •    Note: FileType is PDF
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